Paid Media Analyst/Performance Media Analyst

  • Conta Azul
  • Joinville - State of Santa Catarina, Brazil
  • 20/04/2017
Tempo Integral Marketing Marketing Digital Inbound Marketing SEM/Mídias pagas

Descrição da vaga

The first step of our talent acquisition process is a profile analysis so that we can figure out if you have the right fit for the job (as described below). If we understand that you are the candidate we are looking for, then we will contact you to follow up with the process. In case there is a mismatch between your skills set and our needs, you will not hear from us, but your resumee will be kept inside our candidate data base. Regardless, we want you to feel encouraged to apply for other opportunities that may interest you. We will be happy to hear from you again!   If you want to understand how the entire talent acquisition process goes, please visit contaazul.com/vagas.   As Paid Marketing Analyst, you will be responsible for the initiatives to acquire new qualified leads through online paid campaigns. across multiple marketing channels including: Email, Paid Search, Natural Search, Display, Affiliates, Social, Remarketing and any other marketing efforts.   You will be in charge of the prioritization, organization and execution of the activities related to the acquisition media strategy and will be responsiblefor the KPIs.  You will also help provide analytics and insights to optimize each  media channel's performance and identify areas of opportunities to drive revenue and instilling data-driven best practices.  

 

RESPONSABILITIES

    • Translate goals into performance media tactics and effectively executing those tactics to bring the desired results.
    • Define media strategy, trafficking recommendations, optimizing program towards key business goals and reporting.
    • Setup of all paid campaigns in conjuction with the performance media agency.
    • Calculate the ROI and prioritize the strategies.
    • Measure and optimize our paid marketing using dashboards and Google Analytics.
    • Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations.
    • Design, analyze, and interpret the results of different marketing channels and campaigns and make optimization recommendations.
    • Interact with the performance agency to guarantee flawless execution.
    • Suport  media buying process  and track and report campaign spend against targets.
    • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
    • Reconcile any discrepancies with internal systems for billing.
    • Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues.
    • Partner with Data and Analytics to provide feedback on marketing attribution models and build dashboards for ongoing measurement and insights.

REQUIREMENTS

    • Google AdWords certification required.
    • Bachelor's degree in Marketing, Business Administration, Computer Sciences.
    • 44Advanced knowledge with Excel & PowerPoint.
    • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, Double-Click, Adwords). 
    • Be an MS Excel expert, , data driven and experienced in web analytics;SQL is a plus.
    • Excellent communicator with ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.

BENEFITS

    • A different work environment and innovative, with a culture that values people and the delivery of results;
    • Autonomy and flexibility;
    • Lunches, plus kitchen’s always stocked with unlimited snacks;
    • Compatible salary, above the market average;
    • R$ 400,00 meal tickets;
    • Financial Aid for extented education and graduate;
    • Financial Aid for learning english;
    • Affliliation with pharmacies;
    • Full health plan and without a discount on your paycheck;
    • Full dental plan and without a discount on your paycheck;
    • Financial Aid for physical activities;
    • A team that has our values in their DNA;
    • Living in one of the best cities to live in Brazil;
    • Access to books and other materials;
    • Transportation Assistance.